Example of different types of E-commerce.

   Different Types Of E-Commerce 

  • Business-to-consumer (B2C) e-commerce - This type of e-commerce refers to transactions between a business and individual consumers, such as online retail shopping (eMarketer, 2020). Example: Amazon.com
  • Business-to-business (B2B) e-commerce - This type of e-commerce refers to transactions between businesses, such as wholesalers selling to retailers (eMarketer, 2020). Example: Alibaba.com
  • Consumer-to-consumer (C2C) e-commerce - This type of e-commerce refers to transactions between individuals, such as online marketplaces like eBay or Craigslist (eMarketer, 2020).
  • Consumer-to-business (C2B) e-commerce - This type of e-commerce refers to transactions where individuals offer goods or services to businesses, such as freelance work on Upwork (eMarketer, 2020)
  • Mobile commerce (m-commerce) - This type of e-commerce refers to transactions conducted on mobile devices, such as smartphones or tablets (eMarketer, 2020)
  • References:
  • eMarketer. (2020). E-commerce 2020: The state of online retail. Retrieved from https://www.emarketer.com/content/e-commerce-2020-the-state-of-online-retail


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